Ensure you have a strategy before building your product

Don't build your digital product blindly.

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Product strategy in a nutshell

Product strategy is a blue print map of how your product will be developed, managed, marketed and sold to your potential customers.

Why product strategy is important

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Product Differentiation

Product strategy plays a crucial role in differentiating a company's offerings from competitors. It involves identifying unique value propositions, defining key features and benefits, and positioning the product effectively in the market. A strong product strategy helps to communicate the product's distinctive qualities and attract target customers.

Benefits

01

A clearly defined product vision

Ensures that from the beginning of the project your product team can answer the key questions around what the vision of the product is and why it is important for both the business and potential users. It also addresses key questions around the business goals, product differentiation & the target group.

02

Organisational Alignment

Creates alignment across your organisational departments. This alignment facilitates collaboration, coordination, and cross-functional decision-making, fostering a shared understanding of how individual efforts contribute to the overall product success.

03

Exit and pivot points

A robust product strategy is flexible and adaptable to changing market dynamics, customer demands, and technological advancements. It will allow you to respond quickly to emerging trends, customer feedback, and competitive threats. A strategic approach enables you to make informed decisions and pivot your product offerings when necessary.

DESIGN / VALIDATE / SELL

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